I’m Biunca,
a product design leader who believes
in staying curious, paying it forward,
and creating with purpose.

About

Over the past 13 years, I’ve built brands and scalable design solutions across fintech, fashion, and e-commerce in Australian and European markets. Starting with THE ICONIC, I was part of the founding team that launched one of Australia’s largest online fashion retailers. At OptioPay, I shaped an innovative payout platform that added value for businesses and customers alike. Later, at H&M, I led product design for a sustainable fashion marketplace, merging commerce and responsibility. Most recently, I’ve been leading the Product Design team at Moonfare, the premier digital platform for private equity investing, democratising access to elite investment strategies, with over €3 billion in assets under management.

Born and raised in Sydney, Australia, I grew up with a deep appreciation for creativity and hard work, influenced by my father’s career as a creative/art director. A one-way ticket to Berlin at 24 turned into a decade-long journey of growth, collaboration, and cultural immersion that shaped my design philosophy and my never-ending pursuit of learning.

Beyond work, I’m dedicated to paying it forward—through mentoring, sharing knowledge, and exploring creative outlets like writing on Medium and producing my podcast, ChatGPT & Me: A Love Story, on Spotify. These projects reflect my passion for navigating personal growth, technology, and creativity while empowering others to thrive.

If you’d like to connect or collaborate, I’d love to hear from you!

Career

  • JAN 2021 - NOV 2024 • BERLIN, GERMANY

    • Led a diverse team of 7 designers, driving innovation and cross-functional collaboration.

    • Oversaw the iOS app launch for retail private equity investing, launched within 9 months.

    • Directed the platform’s rebranding in 2022, elevating its visual identity and user perception.

    • Spearheaded the launch of the Secondary Market feature, enabling early liquidity options and driving key revenue.

    • Navigated complex, regulated financial systems through systems thinking and strategic alignment.

    • Provided sole design support for 6 PMs before transitioning into a management role to scale team impact.

  • MAY 2019 - DEC 2020 • BERLIN, GERMANY

    • Led UI/UX design for ITSAPARK, a sustainable fashion and lifestyle marketplace.

    • Developed a comprehensive design system, managed user testing, wireframes, and feature development.

    • Collaborated with agencies including AKQA and A Color Bright to deliver exceptional digital experiences.

    • Helped integrate ITSAPARK's sustainable initiatives into H&M's main brand, extending its impact.

    • ITSAPARK was closed in 2022 as H&M integrated sustainable initiatives into the main brand to expand impact

  • JUL 2014 - APR 2019 • BERLIN, GERMANY

    • Founding designer, building the design team and defining strategies across product and brand.

    • Created and maintained OptioPay’s brand identity, driving engagement across all platforms.

    • Introduced new design tools and led culture-building initiatives.

    • Shaped an innovative payout platform that empowered businesses and users through flexibility and value.

    • OptioPay rebranded as Clink and filed for bankruptcy in 2024 due to market and funding challenges

  • SEP 2011 - MAY 2014 • SYDNEY, AUSTRALIA

    • Founding team member, instrumental in launching Australia’s leading online fashion retailer.

    • Developed the original brand identity and led campaigns for Fashion Week and seasonal launches.

    • Partnered with major Australian publications to elevate the brand through impactful print and digital design.